This may be my favorite and most revealing question in the survey.įinding out why people use a particular platform, and how they use it can steer your marketing. ![]() ![]() Question 6: What is Your Primary Reason for Using Instagram? Nearly half the participants manage more than two accounts lets us know even more the survey was taken mostly by those in the marketing industry. We found 48.96% managed 2-5 Instagram accounts. Question 5: How Many Instagram Accounts Do You Manage? The vast majority say Instagram marketing is at least “Somewhat important”: This question dives into the marketing mindset of those surveyed. Question 4: How Important Is Instagram for Your (or Your Client’s) Marketing? I will reduce it to fewer than five choices in upcoming surveys.Ģ7.76% surveyed said they worked in “Advertising & Marketing.” The second highest response was “Entertainment & Leisure” at 15.22%. Question 3: Which of the Following Best Describes the Principal Industry of Your Organization?Īdmittedly, this question has too many options. The fewer accounts someone is following, the greater chance you have at showing up in their Instagram feed or stories. Only 0.60% surveyed followed more than 10,000 accounts, with most (68.96%) following fewer than 1,000 accounts. Question 2: How Many Instagram Accounts Do You Follow? Of those surveyed 56.12% had fewer than 1,000 followers on Instagram. We asked this question to gain a perspective of the type of Instagram users were taking the survey:Ī whopping 91.05% of survey respondents had fewer than 10,000 followers. Question 1: How Many Instagram Followers Do You Have? 94.93% post at least once per week to the Instagram feed.Instagram Reels are viewed by 68.96% of those surveyed.66.27% spend between 1-3 hours on Instagram daily.Instagram marketing was very important or extremely important to 64.77% of survey respondents.Highlights from the Instagram Marketing Survey: ![]() The following information will give you insight into how the average Instagram user utilizes Instagram daily. We received 335 responses to our “Instagram Marketing Survey 2021.” The Social Media Lab recently surveyed digital marketing agencies and social media managers to see how they use Instagram. Want to learn how other agencies and social media managers are doing Instagram marketing and get inspired? Subscribe to the Social Media Lab Podcast via Apple | Stitcher | Spotify Social Media Lab Instagram Marketing Survey 2021
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